Main Object Clauses
- To carry on the business of advertising agents, public relations consultants, brand strategists and media buying agencies, and to plan, create and execute advertising campaigns across print, broadcast, outdoor and digital media.
- To provide social media management, content marketing, influencer marketing, search engine marketing and performance marketing services.
- To carry on the business of outdoor advertising including hoardings, transit media, mall media and digital display networks, whether owned or leased.
- To provide market research, brand tracking, consumer insights and campaign analytics services.
NIC Code: 73 — Advertising and market research
Related Licences & Registrations
- No central advertising licence: ASCI code compliance is industry self-regulation, not a government permit.
- Municipal permissions: needed for each hoarding location in outdoor media.
- TRAI DLT registration: mandatory for commercial SMS and WhatsApp messaging campaigns.
ROC Filing Notes
- ‘Media buying’ is standard accepted language — it means purchasing ad inventory, not owning a broadcast channel.
- Do not use ‘broadcasting’ in the objects unless the company genuinely plans broadcast operations — that word invites MIB licensing questions.
- Influencer marketing sits naturally inside these objects; no separate clause is needed.
