Main Object Clauses

  1. To carry on the business of digital marketing, advertising and brand promotion services, including search engine optimisation (SEO), search engine marketing (SEM), social media marketing and management, content marketing, email marketing, influencer marketing and online reputation management for businesses, brands and individuals.
  2. To carry on the business of performance marketing, affiliate marketing, programmatic advertising, media buying and analytics, including planning, executing and optimising advertising campaigns across digital platforms, and to provide marketing automation, customer relationship management and campaign measurement services.
  3. To design, develop and manage websites, landing pages, mobile applications and digital creatives, and to provide branding, graphic design, copywriting, video production and creative strategy services in connection with marketing and advertising.
  4. To provide marketing consultancy, training, workshops and certification programmes in digital marketing disciplines, and to develop and license proprietary marketing software, dashboards and analytics tools.

NIC Code: 73 — Advertising and market research

Related Licences & Registrations

  • GST Registration: Mandatory at ₹20 lakh turnover for services; agency services are taxed at 18%.
  • Shops & Establishments Registration: Required wherever the agency operates an office.
  • ASCI Code Compliance: Not a licence, but the Advertising Standards Council’s code governs claims in ads you create — misleading client ads can come back to the agency.
  • Trademark: Agency names and proprietary tool names should be protected before the portfolio grows.

ROC Filing Notes

  • Digital marketing objects are straightforward for MCA, but spell out the service lines — a generic “marketing services” clause is fine, yet listing SEO, social media and media buying separately prevents scope questions from enterprise clients doing vendor due diligence.
  • If the agency will also sell ad inventory or act as a publisher, add a distinct clause for media buying and resale — buying and reselling ad space is a different activity from providing agency services.
  • Keep “affiliate marketing” wording in the objects if you run affiliate programmes; some payment gateways ask for object-clause evidence before onboarding affiliate businesses.